Digital Marketing 400

* This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

Category :

Career Program
Duration:

92 weeks | 1920 hours (Including working experience 960 hours)

Tuition Fee:

$18,000

Start Date:

   

2025

Jan 6 / Feb 3 / Mar 3 / April 7 / May 5 / June 2 / July 7 / Aug 5 / Sep 2 / Oct 6 / Nov 3 / Dec 1

2026

Jan 5 / Feb 2 / Mar 2 / April 7/ May 4 / June 1 / July 6 / Aug 4 / Aug 31 / Oct 5 / Nov 2 / Nov 30 

Live – available
Recording – not available

Overview

Digital Marketing 400 Program at Glenn College is an advanced diploma program that provides students with both foundational and specialized skills required for success in the digital marketing industry. Students will study digital strategy, branding, social media marketing, marketing automation, SEO, analytics, and integrated communication planning. The program combines theoretical study with practical, hands-on projects and concludes with a cooperative work experience placement.

Learning Objectives

Upon successful completion of this program, students will be able to:

  • Integrate digital marketing tools into cohesive strategic marketing plans.
  • Develop and execute branding strategies for online platforms.
  • Manage SEO, social media, online advertising, and web design projects.
  • Conduct primary and secondary market research for strategic planning.
  • Interpret digital marketing analytics for performance measurement.
  • Apply marketing automation and build online communities.
  • Understand and use e-commerce platforms and integrated communication strategies.

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Graduates are prepared for roles such as:

  • Digital Marketing Manager
  • SEO Specialist
  • Search Engine Marketer
  • Social Media Marketer
  • Web/Data Analyst
  • Content Marketer

General Admission Requirements

  • Minimum 18 years old

Language Proficiency Requirements

Applicants must demonstrate English proficiency through one of the following:

  • BC English 12 with a minimum C+ grade
  • IELTS 5.5
  • TOEFL iBT 46–59
  • Duolingo English Test score of 95–100

 

Note: Written in-house tests are not used to determine admission eligibility.

  • Final course examinations
  • Individual assignments and group projects
  • Weekly quizzes and chapter tests
  • Co-op employer evaluation
  • Final work experience report
  • 70% minimum attendance
  • Minimum 70% passing grade for each course
  • Successful completion of the 960-hour co-op placement
  • In-Class Instructional Hours: 960 hours (48 weeks)
  • Co-op Work Experience: 960 hours (48 weeks)
  • Total Program Hours: 1,920 hours over approximately 92 weeks (2 years)

* Students will enter into a second enrollment contract after completing 50% of the first contract, as per PTIRU regulations.

Homework Hours

  • 6–18 hours per week

In-Class Instruction

100% in-person

 

Co-op Placement

In-person hospitality industry experience

Title of Textbook:

  • The Ultimate Guide to Digital Marketing, Digital Marketers.com
  • Learning Web Design, 4th Edition, Jennifer Niederst Robbins, O’Reilly
  • Digital Marketing Handbook
  • The Big Book of Digital Marketing, A Publication from Digital Firefly Marketing

Program Organization

Students must complete all of:

Title of Course # of Hours Delivery Method Delivery Description
Digital Marketing Fundamentals 80 In-Class Classroom-based lectures
Marketing Research 80 In-Class Classroom-based lectures
Social Media Marketing 80 In-Class Classroom-based lectures
Content Marketing 80 In-Class Classroom-based lectures
Search Engine Optimization (SEO) 80 In-Class Classroom-based lectures
Strategic Web Design 80 In-Class Classroom-based lectures
Search Engine Marketing 80 In-Class Classroom-based lectures
Digital Marketing Analytics 80 In-Class Classroom-based lectures
Marketing Automation & Building Online Community 80 In-Class Classroom-based lectures
Strategy Brand Management 80 In-Class Classroom-based lectures
Integrated Marketing Communication 80 In-Class Classroom-based lectures
E-Commerce 80 In-Class Classroom-based lectures
WORK EXPERIENCE CO-OP 960 In-Person Practical work placement