Digital Marketing Fundamentals 200

* This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

Category :

Career Program
Duration:

44 weeks | 960 hours (Including working experience 480 hours)

Tuition Fee:

$ 9,500

Start Date:

   

2025

Jan 6 / Feb 3 / Mar 3 / April 7 / May 5 / June 2 / July 7 / Aug 5 / Sep 2 / Oct 6 / Nov 3 / Dec 1

2026

Jan 5 / Feb 2 / Mar 2 / April 7/ May 4 / June 1 / July 6 / Aug 4 / Aug 31 / Oct 5 / Nov 2 / Nov 30 

Live – available
Recording – not available

Overview

Digital Marketing Fundamentals 200 Program at Glenn College is an advanced diploma program that provides students with both foundational and specialized skills required for success in the digital marketing industry. Students will study digital strategy, branding, social media marketing, marketing automation, SEO, analytics, and integrated communication planning. The program combines theoretical study with practical, hands-on projects and concludes with a cooperative work experience placement.

Career Occupations
Admissions Requirements
Methods of Evaluation
Completion Requirements
Duration
Delivery Method
Required Program Materials
Program Organization

Learning Objectives

Upon successful completion of this program, students will be able to:

  • Apply core marketing concepts to real-world business contexts.
  • Conduct primary and secondary market research to define target audiences.
  • Develop and optimize digital content for different marketing platforms.
  • Create, manage, and analyze social media marketing campaigns.
  • Implement basic SEO techniques to improve online visibility.
  • Design strategic, user-centered websites using contemporary web tools.
REGISTER NOW

Have questions about the program?

Please complete the form below and we will contact you shortly.

Career Occupations

  • Search Engine Marketer
  • Social Media Marketer
  • Content Marketer
  • Inbound Marketer

Admissions Requirements

General Admission Requirements

  • Minimum 18 years old

Language Proficiency Requirements

Applicants must demonstrate English proficiency through one of the following:

  • BC English 12 with a minimum C+ grade
  • IELTS 5.5
  • TOEFL iBT 46–59
  • Duolingo English Test score of 95–100

 

Note: Written in-house tests are not used to determine admission eligibility.

Methods of Evaluation

  • Final course examinations
  • Individual assignments and group projects
  • Group assignments
  • Weekly quizzes and chapter tests
  • Co-op employer evaluation
  • Final work experience report

Completion Requirements

  • 70% minimum attendance
  • Minimum 70% passing grade for each course
  • Successful completion of 480-hour co-op placement

Program Duration

  • In-Class Instructional Hours: 480 hours (24 weeks)
  • Co-op Work Experience Hours: 480 hours (20 weeks)
  • Total Program Hours: 960 hours over approximately 44 weeks (1 year)

* Students will enter into a second enrollment contract after completing 50% of the first contract, as per PTIRU regulations.

Homework Hours

  • 5–8 hours per week

Delivery Method

In-Class Instruction

100% classroom-based lectures

 

Co-op Placement

In-person professional work experience

Required Program Materials

Title of Textbook:

  • The Ultimate Guide to Digital Marketing, Digital Marketers.com
  • Digital Marketing Handbook
  • The Big Book of Digital Marketing, A Publication from Digital Firefly Marketing

Program Outline

Program Organization

Students must complete all of:

Title of Course # of Hours Delivery Method Delivery Description
Digital Marketing Fundamentals 80 In-Class Classroom-based lectures
Marketing Research 80 In-Class Classroom-based lectures
Marketing Research 80 In-Class Classroom-based lectures
Content Marketing 80 In-Class Classroom-based lectures
Search Engine Optimization (SEO) 80 In-Class Classroom-based lectures
Strategic Web Design 80 In-Class Classroom-based lectures
WORK EXPERIENCE CO-OP 960 In-Class Classroom-based lectures