*This program is currently waiting for PTIB approval.
Category :
96 weeks | 1920 hours (Including working experience 960 hours)
Tuition Fee:
$18,000
Start Date:
2024
Jan 2/ Jan 29 / Feb 26 / Mar 25 / April 22/ May 21 / July 2 / July 29 / Aug 26 / Sep 23 / Oct 21/ Nov 18
2025
Jan 6/ Feb 3 / Mar 3 / April 7/ May 5 / June 2 / July 7 / Aug 5 / Sep 2 / Oct 6/ Nov 3 / Dec 1
Live – available
Recording – not available
Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. They will examine concepts that are integral to the field of marketing including marketing environment, customer behavior, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in developing a marketing project. Furthermore, they will become familiar with a number of research methods to help discover and understand the motivations, challenges and subtle characteristics of their target markets. Students will develop a marketing project and they will work on a series of assignments throughout this course.
This course is an advanced study and application of digital marketing strategy, online branding and digital communications. Students will learn how to effectively use digital marketing concepts applied to modern business scenarios and common marketing challenges. Special attention is given to social media, search marketing, online advertising, online reputation management, mobile marketing, web analytics, lead generation, emerging technologies and the overall integration of digital strategies with non-digital marketing.
A variety of pedagogical methods will be used in this course. They will include: lectures, group and class discussions, case discussions and presentations, guest speakers, web analysis and audio-visuals.
At the end of the course, the successful student should be able to:
Integrate all elements of digital marketing into a strategic marketing plan
Determine the right promotional mix for integrated campaigns based on strategic goals and intended outcomes
Demonstrate, employ and measure the effectiveness of an online brand
Explain the role that digital media plays in today’s consumers’ lives and how it affects their purchasing behaviour, both online and offline
Identify and compare online tools and platforms that deliver digital marketing effectiveness for modern businesses
Evaluate an organization’s online presence and recommend improvements to a brand’s positioning and the consumer experience it offers
Apply oral and written skills in project presentations
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Program Organization
Students must complete all of:
| Title of Course | # of Hours |
|---|---|
| Digital Marketing Fundamentals | 80 |
| Marketing Research | 80 |
| Social Media Marketing | 80 |
| Content Marketing | 80 |
| Search Engine Optimization (SEO) | 80 |
| Strategic Web Design | 80 |
| Search Engine Marketing | 80 |
| Digital Marketing Analytics | 80 |
| Marketing Automation & Building Online Community | 80 |
| Strategy Brand Management | 80 |
| Integrated Marketing Communication | 80 |
| E-Commerce | 80 |
| WORK EXPERIENCE CO-OP | 960 |
Total program hours: In-class (960 hours/48 weeks) + Work Experience (960 hours/48 weeks)
= 1920 hours = 96 weeks = 2 years
Title of Textbook: