Digital Marketing Fundamentals 200

*This program is currently waiting for PTIB approval.

Category :

Career Program

48 weeks | 960 hours (Including working experience 480 hours)

Tuition Fee:

$ 9,500

Start Date:



Jan 2/ Jan 29 / Feb 26 / Mar 25 / April 22/ May 21 / July 2 / July 29 / Aug 26 / Sep 23 / Oct 21/ Nov 18


Jan 6/  Feb 3 / Mar 3 / April 7/ May 5 / June 2 / July 7 / Aug 5 / Sep 2 /  Oct 6/ Nov 3 / Dec 1

Live – available
Recording – not available


This course lays down the foundation of marketing and is the first course of the Applied Diploma and Certificate in Digital Marketing Programs.

Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. They will examine concepts that are integral to the field of marketing including marketing environment, customer behavior, marketing research, product analysis, distribution, pricing strategies and promotion. Students will develop a marketing project and they will work on a series of assignments throughout this course.

Instructional Activities, Design and Delivery Mode

The program has been designed to involve students in a variety of learning and instructional delivery methods. Most of the classroom time exposes students to both the theory and practical application of digital marketing concepts and skills. Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. Students will conduct market research using various research methods including primary and secondary research techniques to find evidence for your Value Proposition; they will apply a comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires; Students will learn how to optimize content while still making it sound great. Experience in what not to do is a key element in this topic; some projects require students to choose their own topic, allowing them to research information and ideas that are of interest and in keeping with their own career goals.

Every student will be required to complete 480 hours of co-op to get a chance to apply the knowledge and skills they’ve received in a professional setting and gain valuable hands-on experience.

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Program Outline

Program Organization

Students must complete all of:

Title of Course # of Hours
Digital Marketing Fundamentals 80
Marketing Research 80
Content Marketing 80
Search Engine Optimization (SEO) 80
Strategic Web Design 80

Program and Homework Duration

  • Total program hours: In-class (480 hours; 24 weeks) + Work Experience (480 hours; 20 weeks)

  • Homework hours per week: 5 – 8 hours

Required Program Materials

Title of Textbook:

  • The Ultimate Guide to Digital Marketing, Digital
  • Digital Marketing Handbook
  • The Big Book of Digital Marketing, A Publication from Digital Firefly Marketing

Admissions Requirements

  • Minimum 18 years old.
  • Proof of English proficiency through one of the following:
    • BC English 12 with a minimum C+ grade
    • IELTS 5.5 or TOEFL band 46 – 59 or TOEC band 605 – 780
    • Glenn College English Proficiency Test with an 80% minimum
    • Glenn College Level 5 PST course

Methods of Evaluation

  • Final course examinations
  • individual assignments
  • Group assignments
  • Weekly course chapter tests

Delivery Method

  • In-class instruction, seminar format

Graduation Requirements

  • Minimum of 70% grade per course of the program to obtain the GC Digital Marketing Diploma.

Career Occupations

  • Search Engine Marketer
  • Social Media Marketer
  • Content Marketer
  • Inbound Marketer