The program has been designed to involve students in a variety of learning and instructional delivery methods. Most of the classroom time exposes students to both the theory and practical application of digital marketing concepts and skills. Students will learn the fundamentals of marketing and explore techniques and tools for discovering and defining the target audience. Students will conduct market research using various research methods including primary and secondary research techniques to find evidence for your Value Proposition; they will apply a comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires; Students will learn how to optimize content while still making it sound great. Experience in what not to do is a key element in this topic; some projects require students to choose their own topic, allowing them to research information and ideas that are of interest and in keeping with their own career goals.

Every student will be required to complete 480 hours of co-op to get a chance to apply the knowledge and skills they’ve received in a professional setting and gain valuable hands-on experience.